In the early years, gold was something people chased across continents. In 1849, they dug through rivers, risked their lives, and believed that somewhere beneath the dirt, fortune was waiting. In 2025, that same dream still glimmers, but the strategies have changed. Today’s pioneers do not carry shovels or sieves. They carry crypto wallets and find gold in the flow of Web3 commerce.

This November, UQUID and Tether are rewriting the legend of the gold rush for a new generation. Their campaign, titled “The New Gold Rush,” turns ordinary shopping into an extraordinary chance to touch something timeless: Gold itself, now reborn on the blockchain.

A Collaboration Forged in Innovation

When Tether Gold (XAU₮) launched in 2020, it redefined what it meant to own gold. Each XAU₮ represents one troy ounce of physical gold, stored in Swiss vaults, fully redeemable, and tracked transparently on the blockchain. It was Tether’s vision to make the most timeless asset borderless, divisible, and accessible to everyone.

In June 2023, Tether announced its collaboration with UQUID, a pioneering Web3 e-commerce platform hosting over 178 million products, from physical goods to digital services. For the first time, people could spend gold instead of simply storing it. As Paolo Ardoino, CEO of Tether said in their release, “I am very pleased that customers holding XAU₮ can now choose to shop at Uquid for their physical, digital, and NFT needs, and I hope to see more online retailers follow Uquid’s lead.” That integration now evolves into something even bolder: not only can users pay with digital gold, they can earn it.

“The New Gold Rush”

UQUID shoppers who pay with USDT or Tether Gold (XAU₮) will find a golden surprise waiting for them:

• Instant Gold Rewards: Any order worth $10 or more earns a random bonus of 0.00001–0.001 XAU₮
• Golden Draw: For orders above $50, shoppers receive a lottery ticket for a 1 XAU₮ prize pool, shared among three lucky winners.
  The New Gold Rush Campaign starts from 11 November, 2025 to 12 December, 2025

Why Now: Because Gold Is Having a Moment

In mid-October 2025, gold prices hit $4,312 per ounce, breaking every record since the metal was first traded. Tether Gold (XAU₮), the digital twin of that asset, followed suit, reaching an all-time high of $4,392.88 and surpassing $1.5 billion in market cap. Institutional investors are pouring into tokenized gold, and retail holders have surged by more than 170% this year. Amid the economic uncertainty, one message is clear: the world still trusts gold. And now, it trusts digital gold too.

Making Gold Accessible Again

While gold shines on global charts, owning it has always been a luxury. Gold can be limited, expensive, and out of reach for many. That’s what this collaboration aims to change. As UQUID’s team explains, “Digital gold makes the precious universal. Whether you’re in Manila, Lagos, or Buenos Aires, you can now hold or spend gold as easily as sending a text.”

By enabling XAU₮ payments since 2023, UQUID has turned Tether’s token from a static store of value into a living, usable currency, bridging centuries of financial history with a single transaction.

In 1849, people sold everything for a chance at gold. In 2025, people still chase it but through screens, not streams. Only this time, you don’t have to sell your wedding ring.

You can shop, earn, and own gold digitally, freely, globally.

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